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The magazine

For over 50 years, BOOTE has been reporting uncompromisingly and enthusiastically – whether on inflatable boats with outboard motors or luxurious motor yachts. Once a month, BOOTE delivers informative technical reports, detailed travel reports, exciting stories, and expert boat and accessory tests. On the bilingual website boote-magazin.de, motorboat enthusiasts are also provided with exciting stories about their favorite hobby every day. The BOOTE editorial team consists of active water sports enthusiasts who know what they are writing about.

The market

Motor boating is cult and continues to enjoy a high level of attractiveness. More than 400,000 German motorboats are proof of this. The consumer-friendly clientele of motorboat drivers enjoys the world from an exclusive perspective.

The motorboat is not only a status symbol, but also an expression of conscious independence. The aim is to experience the most unconstrained form of freedom - on the water.

18.113

Print run

11.679

Paid circulation

230.000

Readership (6 frequency)

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"We offer customized advertising strategies to match your objectives on all channels."

Otto Haggenmüller
Media Sales Water sports

The website

At www.boote-magazin.de the BOOTE editorial team provides everything essential, up-to-date and objective. Tips and experience reports from other enthusiasts as well as news and tests are presented. Service at its best supplies the column "preserves" with its preserve-information-travel-tips. The readers´ favourite in the virtual BOOTE offer: The sections "Motor boats" and "Boat engines", which deal with the boats as well as engines.

327.364

Page Impressions

62.182

Visits

41.300

Unique User

The newsletter

You can use banners in our newsletters to convey your advertising message to our users in a targeted manner. Because users have subscribed to the newsletter on their own initiative, interest is particularly high.

Newsletter offer:

  • high opening rates
  • advertising in an editorial environment
  • exclusivity (max. 3 advertising media per newsletter)

Shipping rhythm: 12 x per year (Monday after first day of sale of the print magazine)

9.321

Newsletter-subscribers per issue

3.520

Multiple openings

The digital App

The BOOTE App, the digital edition with additional features, appears parallel to the print issue. App users are on average younger, have higher incomes and are even more willing to spend than e.g. magazine readers (source: Market Research).

All BOOTE print ads automatically appear in the app at no extra cost. Multimedia content such as videos, picture galleries and links to your homepage can be booked with our print/app combination. In the mantle App, attention-grabbing display ads can also be booked.

1.031

Digital Sales per issue

Source: AWA 2024; IVW Q1 2025